Crumble Opens in Satellite Town, Gujranwala
Gujranwala’s dessert scene just got a major upgrade. Crumble Pakistan, the country’s most talked about cookie brand, is opening its newest branch in Satellite Town, and the city’s cookie lovers couldn’t be more excited.
Who Is Crumble Pakistan?
Crumble started as a small dorm room hustle at GIKI (Ghulam Ishaq Khan Institute), founded by Agha Abdullah alongside co-founders Agha Usman and Agha Muhammad Ali. What began as a countertop cookie display for fellow students quickly turned into one of Pakistan’s fastest growing dessert startups, famous for fresh, gooey, NYC style cookies.
From its first commercial base in Chaklala Scheme 3, Rawalpindi, Crumble expanded into Islamabad, then Lahore, and eventually Peshawar, becoming a nationwide name in just a few years.
Not Just Cookies. A Marketing Phenomenon
Part of what makes Crumble different is its social media personality. Instead of polished ads, the brand leans into meme culture, witty banter, and viral reels featuring its mascot “MeowBaksh.” This Gen Z first approach has built a massive, loyal online following and turned Crumble into a household name among Pakistan’s youth, long before customers even taste a cookie.
The Gujranwala Announcement, Straight From the Founder
Founder Agha Abdullah shared the news himself, and it’s a genuinely nice full circle moment for the brand. He pointed out that last year, on the 14th of August, Crumble opened its Lahore branch, and since then the brand has expanded into four new cities. Just a year before that, Crumble was still working out of home.
This year, on Pakistan’s Independence Day, Crumble is opening in Satellite Town, marking its seventh city overall. Abdullah admitted it still feels surreal every time, crediting the constant support from customers for making it possible.
He signed off with a fun nod to Gujranwala’s nickname as the City of Wrestlers, telling fans to turn the branch opening on the 14th into a dangal, a playful call for a proper celebration.
Why Satellite Town, Gujranwala?
Satellite Town is one of Gujranwala’s most commercialized hubs, packed with restaurants, retail, and heavy foot traffic. That makes it a natural fit for Crumble’s next expansion after conquering Rawalpindi, Islamabad, Lahore, and Peshawar.
What to Expect at Crumble Gujranwala
- Fresh baked, gooey NYC style cookies daily
- Crumble’s signature social media first customer experience
- The same playful, meme worthy brand energy fans already love
- A grand opening timed with Pakistan’s Independence Day on August 14
Final Thoughts
With Crumble now entering Gujranwala, Satellite Town is about to become the city’s newest dessert hotspot. Whether you’re already a fan from Lahore or Islamabad, or discovering Crumble for the first time, this branch brings the brand’s viral charm right to your doorstep, just in time for Independence Day.
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